People don't care how much you know until they know how much you care!
Your ability to connect with others is crucial whether it's in your personal
or professional life. The information in this article will help you build
rapport with people more effectively so that you build relationships that
make a difference.
Over the years I have found that many people simply don't know how
to relate and connect with others. This is not something we learned in
school. It took me many years to learn how to do this right. After 15
years of coaching clients, many years of communication classes like Dale
Carnegie and Toastmasters, reading hundreds of books, a successful career
in sales, and practicing this information, here's what I've learned:
Joy's Ground Rules For Building Rapport:
1. Listen! Listen deeply!!! Make sure you are present
in the conversation and not thinking about your next appointment or
your past in any way. People know if you're listening, so pay attention
to the person you're with and give them your undivided attention.
2. Set your intention! This is extremely important.
Whether it's a phone call or a meeting in person, know what you want
to achieve in the conversation. Write it down. Knowing what you want
is crucial because it keeps you focused and clear.
3. Ask good questions! People appreciate your questions
especially if they are appropriate to the reason you have connected
in the first place. For example, recently I called someone in Oregon
with the intention of adding him to my network. I had met him briefly
a while ago and identified him as someone who could help me in business.
When I called him I reminded him about where and how we'd met. Then,
I told him exactly why I wanted to talk with him and asked him if this
was a good time to talk. Being the busy person he is, he appreciated
my directness. The conversation lasted exactly 10 minutes. I was
successful in building immediate rapport by asking good questions and
listening to his answers. The conversation was in flow, and my directness
told him I wasn't going to waste his time.
4. Paraphrase! When you're listening, really listening
this step is easy. Say to the person, in your own words, what you've
heard them say. For example, "Bill, what I'm hearing you say is
that you're sensing that changes need to be made in your life and you're
a little nervous about that. Is that what you're saying?" Ask for
validation. This also helps you clarify in case you've heard something
that is incorrect. It gives them the chance to rephrase. As you get
good at this, people will feel you truly understand them. This builds
rapport.
5. Stay in touch frequently! This is important especially
if the person is a new client. The beginning stages of building the
relationship can be a sensitive time. It takes time for people to trust
you, and by staying in touch you're telling people that you care.
6. Understand Social Styles! There are 4 different
Social Styles that people communicate with. They are; the driver, the
analytical, the amiable, and the expressive. When you have this information
and use it effectively, people open up to you. Read more about the Social
Styles by clicking here: Understanding Social
Styles
7. Be honest! Staying true to yourself and building
trust helps reduce fear. If you trust yourself . . . that's everything!
People know intuitively if you're trustworthy. They sense it. In this
volatile world we live in "trust" is a big deal. Get clear on that.
And by building rapport you establish trust in the relationship. Remember,
people don't care how much you know until they know how much you care!
8. Get comfortable with "who" you are! Be willing to
answer any question that is appropriate to the conversation. When you're
comfortable with yourself, your answers come across with confidence.
For example, a prospect recently asked me what the biggest hurdle
was in my career. The question was appropriate to what we were talking
about because she was facing a huge challenge and wanted to know how
I personally handled mine. I told her that my biggest hurdle was learning
how to SEE myself as a successful entrepreneur. Freely, I shared with
her how my first 2 years of self-employment were a nightmare, and I
almost hit rock bottom before I finally learned how to ask for help.
I was out of money and was thinking about going back to my corporate
job. Then, once I got my ego out of the way and asked for help, 5 wonderful
people mentored me through the toughest hurdle in my life. I made it,
but only after I learned that asking for help is a sign of strength
and courage. Needless to say, she related to my story, hired me
and "asked for help".
When you practice these principals, you will get so good at it that you
will even use them in phone calls (usually your initial contact) and be
able to get people to listen to you, take you seriously, and get to the
core issues you want to talk about more quickly. I pride myself on being
an expert on building rapport now, but I wasn't always good at it. I had
to learn just like the rest of you. Now, I have over 1200 people in my
email data base, over 700 people in my personal and professional network,
and work as a coach with people in the U.S. and Canada. Currently, I'm
expanding my work in the UK, Australia and Europe. If I didn't know how
to build rapport quickly, I'd have been out of business years ago. Coaching
can be an excellent way to learn rapport building. When your intention
is clear, you'll be amazed at how quickly you learn this skill.